Alex Brogan – Newsletter Mastery

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Start, scale, and monetise a 5-figure subscriber newsletter

(without leaving your day job).

Perhaps you’ve dabbled in newsletters before. Each time, the initial buzz wears off quickly. Obstacles mount.

The exciting project of sharing your voice and insights with the world becomes daunting.

And, all too soon, you find yourself without the momentum or growth you envisioned.

But this is because you were navigating it alone.

You attempted to launch and grow your newsletter without a clear path or support system.

But Newsletter Mastery addresses this directly.

You’ll move forward with tactics used by hundreds of other successful Newsletter operators

to launch, grow, and monetize their newsletters effectively.

This equips you with everything you need to create your own successful Newsletter business.

What’s inside Newsletter Mastery?

We’ll conquer two categories of failure modes that beginners and advanced operators face in Newsletter Mastery:

Failure Mode 1: Starting

‍Problem 1: Not setting the correct expectations (thinking it’ll happen overnight)

Solution: Commit to a minimum of 6-months with 10-15 hours / week before you judge your outcomes.

‍Problem 2: Worrying you don’t have anything novel to say

Solution: Borrow credibility to earn credibility.

Problem 3: Worrying what other people will say

Solution: Remember the Spotlight Effect. Keep the benefits front of mind. Remember that we all die.

Failure Mode 2: Endurance

‍Problem 1: Not actually having the bandwidth to commit

Solution: Make sure your desire to start matches your ability to start.

‍Problem 2: Not having accountability

Solution: Tell people close to you that you’re committing. Connect with other Newsletter Operators.

‍Problem 3: Not making it enjoyable independent of results

Solution: Ask the question, “How can I enjoy this independent of my results?”

‍Problem 4: Not re-using old content

Solution: Re-use content regularly to stay consistent

‍Problem 5: Not creating systems

Solution: Create your growth, monetization, and engagement systems