Colin and Samir – Creator Startup Cohort 2
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Name of course: Colin and Samir – Creator Startup Cohort 2
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Colin & Samir β Creator Startup Cohort 2: Build a Real Business From Your Creative Work
Turning Creative Passion into Predictable Income
The creator economy is maturing. Audiences are savvier. Brands are more selective. And creators? They’re starting to realize that building a sustainable business is just as important as making great content. Thatβs where Colin & Samirβs Creator Startup comes in β a live 30-day cohort experience designed to help creators stop guessing and start growing intentionally.
Now entering Cohort 2, the program has quickly become a go-to for creators who are ready to treat their brand like a business β especially when it comes to monetizing through brand partnerships.
This isnβt about becoming a YouTube star overnight. Itβs about creating systems, frameworks, and clarity around what you offer, who you serve, and how to land high-quality, recurring brand deals.
What Is the Creator Startup?
Creator Startup is a live cohort program created by Colin and Samir, two of the most respected voices in the creator economy. With years of experience building a seven-figure business on YouTube and helping others do the same, theyβve turned their process into a repeatable framework to help creators monetize more consistently.
Over 30 days, participants are guided through a structured curriculum that focuses on the core building blocks of a thriving creator business β with a heavy emphasis on audience strategy, content clarity, brand pitching, and deal execution.
Youβre not just getting theory. Youβre getting whatβs working now from two creators who actively work with brands like Adobe, Notion, and Shopify.
Who It’s For
This program is built for:
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Established creators who want to make brand deals a stable income stream.
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Mid-tier creators (5Kβ500K followers) who are getting inbound interest but donβt know how to structure offers.
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YouTubers, podcasters, and newsletter writers who want to grow beyond ads and affiliate links.
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Solo creators or small teams looking to operationalize and grow with intention.
Itβs not for beginners starting from scratch β youβll get the most value if youβve published consistently and are ready to take things to the next level.
What Youβll Learn: The Four Core Pillars
The Creator Startup program is built around four main pillars:
1. Audience
Understanding who your audience is, why they follow you, and how to create for both them and brand alignment. Youβll learn how to:
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Define your niche in a crowded space
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Build consistent value through content
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Position yourself for partnerships without selling out
2. Value Proposition
Learn how to articulate your unique edge β not just to viewers, but to potential sponsors. Youβll walk away with:
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A personal media kit
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Your pitch story and positioning refined
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Templates for email outreach and partnership decks
3. Process
Systems make scale possible. Colin & Samir walk you through how to:
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Build an offer stack that makes sense
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Create workflows for publishing, pitching, and reporting
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Work smarter, not harder, with repeatable content frameworks
4. Monetization
Brand partnerships are front and center here. Youβll learn:
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How to price yourself properly
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How to structure win-win partnerships
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How to build long-term brand relationships that go beyond one-offs
Throughout the course, youβll apply these pillars directly to your own brand β and get feedback from peers and facilitators along the way.
Whatβs Included in Cohort 2
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30 Days of Guided Curriculum: Step-by-step lessons delivered in live and recorded formats
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Weekly Live Calls with Colin & Samir: Direct interaction and real-time Q&A
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Creator Startup Workbook: Frameworks, templates, and exercises you can use for your own business
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Community Access: Connect with fellow cohort members β creators from all platforms and niches
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Bonus Resources: Swipe files, pitch decks, sponsorship calculators, and more
This is an active learning experience β expect to do the work and walk away with systems that actually move the needle.
What Makes It Different
There are a lot of creator programs out there, but few are built by creators who are still actively in the game. Colin and Samir are not retired influencers β theyβre working operators who continue to grow their own media brand while building this program.
What sets Creator Startup apart:
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Focused on the business β not follower count or viral tactics
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Built around repeatable systems β not one-time wins
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Relevant across platforms β YouTube, Instagram, newsletters, podcasts, and beyond
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Community-first β learn from a network of serious, growth-minded creators
Real Results from Cohort 1
Creators from the first cohort reported:
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Doubling brand deal revenue within a quarter
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Pitching with confidence using templates and decks from the program
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Launching media kits and landing sponsorships within weeks
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Feeling less reactive and more in control of their business roadmap
One common takeaway? βI finally feel like I run a business β not just a content channel.β
Pros and Cons
β Pros:
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High-trust, real-world guidance from Colin and Samir
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Practical tools you can apply immediately
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Structured curriculum focused on long-term growth
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Access to a high-quality creator community
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Live interaction and coaching during the cohort
β Cons:
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Only available during live cohorts β not open year-round
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Not beginner-focused β youβll need some traction to get the most value
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May require you to rethink your brand from the ground up (which can be uncomfortable β but good)
Investment & Access
Pricing varies slightly per cohort, but generally starts around $1,000β$1,500 USD. Given the live teaching, downloadable systems, and deal-structuring support, the value is significant β especially if one well-executed brand deal covers the entire tuition.
Participants walk away with:
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A working monetization strategy
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A pitch-ready media kit
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Confidence in how to grow their brand on their terms
Final Verdict: Is Creator Startup Worth It?
If youβre a serious creator who wants to build a predictable, professional, partnership-powered business, Creator Startup is one of the most strategic investments you can make.
Itβs more than a course β itβs a business incubator for creators who are tired of scrambling and ready to scale. Colin & Samir have created a model that respects the craft and the commerce β and itβs built to help creators win for the long term.
For anyone ready to turn content into a company, Cohort 2 is your next move.