Felix and Penn – GTM Engineering StackOptimise Course

Felix and Penn – GTM Engineering StackOptimise Course

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In-Depth Review: GTM Engineering Course by Felix and Penn (StackOptimise)

The GTM Engineering StackOptimise Course by Felix and Penn is an advanced, tool-driven program built for professionals navigating the modern outbound sales ecosystem. Whether you’re a sales development rep, growth marketer, or RevOps specialist, this course aims to equip you with the practical skills and systems mindset needed to thrive in today’s highly automated go-to-market (GTM) landscape.

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What Sets This Course Apart?

What makes the StackOptimise course unique is its engineering-first approach to outbound sales. Instead of simply focusing on messaging and targeting—standard fare in many sales courses—Felix and Penn dive deep into how systems, automation, and tooling can be stitched together into powerful revenue engines.

You won’t just learn how to write a cold email or build a lead list—you’ll learn how to create dynamic workflows using modern sales technology. You’ll work with tools like Clay (data enrichment and lead scoring), Make (automation orchestration), Smartlead (cold email), and GetSales (omnichannel outreach). Each tool is presented as part of a broader system that integrates data, logic, and messaging into repeatable GTM frameworks.

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Course Structure

The program consists of:

• 6 structured modules

• 30+ video lessons

• Over 7 hours of content

• Downloadable templates and project assets

Each module is designed to build on the last, moving from high-level GTM strategy down to the tactical setup of automations, workflows, and custom sales campaigns.

A standout feature is the balance between conceptual clarity and practical implementation. Lessons are not just screen recordings of someone using a tool; they’re annotated, paced to match learning speed, and focused on real use cases.

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Core Skills You’ll Gain

Here are some of the practical capabilities learners will walk away with:

• Lead System Design: Learn how to identify and capture high-intent, signal-based leads using trigger events, ICP attributes, and enrichment layers.

• Cold Email Engineering: Discover how to structure email campaigns that are deliverable, scalable, and fully automated—down to domain warm-up and inbox rotation.

• Multi-Channel Orchestration: Combine email, LinkedIn, and other platforms to create outreach flows that mimic human behavior while running at machine scale.

• End-to-End GTM Automation: Use tools like Make to automate everything from prospect qualification to campaign launches—freeing your team from repetitive manual tasks.

• Advanced GTM Workflows: Learn how to build branching logic, API-driven data flows, and real-time feedback loops into your GTM stack.

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Who Is It For?

This course is best suited for:

• SDRs who want to upskill into technical outbound and get promoted into growth roles

• Founders and GTM leads who want to systematize outreach without relying on bloated marketing teams

• RevOps professionals who need to understand how tools can work together to improve funnel efficiency

• Agencies looking to offer higher-margin, systemized outbound as a service

It’s not beginner-friendly in the traditional sense—some baseline understanding of sales and automation tools is helpful—but the course is clear and structured enough to support rapid upskilling.

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Bonus Benefits

Enrollment includes:

• Access to a private Slack community of peers and outbound practitioners

• Ongoing updates as new tools emerge and workflows evolve

• Exclusive discounts for featured SaaS tools used throughout the course

These extras are more than fluff—they’re part of a serious ecosystem built around GTM innovation. Learners become part of a network that’s constantly iterating on what modern sales should look like.

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Verdict

The StackOptimise GTM Engineering course is more than just a tutorial—it’s a crash course in how top modern outbound teams operate. If your role involves prospecting, pipeline building, or campaign execution, this course will give you the systems knowledge and tooling confidence to do it faster and smarter.

Felix and Penn have clearly put deep thought into designing a course that doesn’t just teach—you leave with a fully functional GTM engine in place. For anyone tired of theory-heavy, outdated sales courses, this one delivers high-leverage systems thinking and execution playbooks in one package.