Gemma Bonham-Carter – The Passive Project

Create exponential course growth and start making sales while you sleep.

For course creators ready to automate, create an evergreen ecosystem,

and level-up their marketing strategy…

so they can turn their one-off launches into bigger, more consistent income.

The program for established Course Creators who are ready to enroll students more consistently

in their offers, build an evergreen sales system, and sustainably grow their revenue to 6-figures and beyond.

What’s inside The Passive Project?

Evergreen Experience

Build a personalized, evergreen sales “machine” that runs on autopilot.

Forget pushy sales tactics, and instead create an experience where your new leads feel seen

and excited to enroll in your course.

This 21-day primary evergreen funnel will sell your course 24/7 and become

the main lead magnet in your business.

You’ll learn how to analyze the metrics so you can easily optimize your funnel

over time, as your business evolves.

No matter how big your business gets, getting sales notifications

when you’re away on vacay NEVER gets old.

Forever Funnel

Beyond your primary evergreen funnel, you’ll still want to make sales after that 21-day period.

This is where long-term email marketing comes in! But it doesn’t always have to be real-time newsletters.

Inside The Forever Funnel, you’ll learn a strategy that NO expert is talking about

and build out a 6, 9 or 12-month email funnel to automate even more sales on a longer-term basis,

so you can provide different “pathways to purchase” for your audience.

As a bonus, we’ll show you how to sell secret upsells, downsells, and other offers, completely hands-off.

Launch University

Evergreen is amazing (and you could leave it at that!), but we have seen that layering evergreen

with live launches together creates the most maximized revenue potential.

Running a few live promotions a year creates hype, awareness, injects fresh life into your course,

and turns into a sweet sales spike in your Stripe dashboard.

Inside Launch University, we’re handing over our launch playbook and plug-and-play Launch Campaigns.