John Ratliff and Joe Polish – How To Build A Business That Is Worth Selling

There are millions of books written on leadership, management, sales, marketing and so on – BUT –

the most important event in an entrepreneurs life is ‘The Wealth Creation Event’.

That is when you sell your company, and almost NOBODY talks about it…

And, learning how to set your business up for sale – even if you never plan to sell it – is one of the most

important actions you can take that will totally transform the way you think about and run your business…

In order to maximize the value of your business when it comes time to exit, me (Joe Polish)

and GeniusX Member John Ratliff have put together an AWESOME course for you.

It’s called…

THE $65 MILLION SECRET: How To Build A Business That Is Worth Selling

In this course, we will walk you through the most important steps and most common pitfalls

that trip up entrepreneurs all the time when you get to your exit event.

We’re here to save you from those mistakes and show you the path to maximize your exit value.

What’s inside How To Build A Business That Is Worth Selling?

Why you should set your company up to sell (even if you never sell it)

The $65.5 Million Story: The never-before-told story of how John grew, scaled and sold his company

Think you’re going to run your company forever? Here’s the truth most entrepreneurs need to know…

The Mindset of a Buyer: What an acquirer wants to know before they buy your company

The 4 “Drivers of Value” in the exit process (This is what makes your company a very desirable asset)

One thing you should do to give yourself more entrepreneurial freedom and drive tremendous exit value

The best time to start thinking about an exit for your company

Make your company A LOT more valuable by hiring THIS key team member…

The #1 thing you need to know about structuring your company for sale: M Y R

The 2 Types of Sales: The differences between a Financial Sale and a Strategic Sale

A big factor in the successful sale of your company is your internal team – and many entrepreneur get

this completely wrong because NOBODY talks about it.

3 secrets for educating and preparing yourself when it comes to selling your company

How to find and attract potential buyers for your business

2 questions to qualify buyers and make sure they are worth talking to

Having the RIGHT lawyer is one of the most important factors in successful selling a business.

Having the WRONG lawyer can kill a deal and cost you a fortune.

What EBITDA is, why it matters and how it works in the valuation of your company

What “Multiples” are and some common multiples in various industries

Finding Rembrandt’s In Your Attic: Unlocking hidden strategic value in your business

so you can sell your company for more than you ever dreamed of

The 3 different types of deal structures, their benefits and choosing the right deal structure for you

Life After The Exit: The unforeseen challenges entrepreneurs face post-sale

and 3 things you should be prepared for

Meaning, Purpose and Deciding What’s Next: How to avoid entrepreneurial

postpartum depression and live a thoughtful, purposeful life