Katja Loom Academy – Ecommerce Analytics Mastery

7 Hours Condensed Fast-Track with Ready-to-Use Knowledge and Mentorship from Leading Head of BI & Analytics.

Hi! I’m Katja.

When I started many years ago, I had to learn everything myself

and often did not know where to go and ask.

With Katja Loom Academy, I make analytics more fun, approachable and create

an inviting space for people to ask questions.

All the things I teach are from my own experience working with many brands and marketing teams.

I’m really happy to start this learning trip with you.

What Will You Learn In Ecommerce Analytics Mastery?

Profit & Loss Statements (PnL)

Read & understand PnL in detail. Get benchmarks, discuss findings

with C-level & finance, drive actions for different teams.

Ecommerce KPIs

Calculate and understand important Ecommerce KPIs; from customer acquisition

to retention, website, contribution margins and profitability.

Cohort Analysis & CLV

Learn how to read & calculate cohorts, customer lifetime value (CLV), understand

if you are first-order profitable and calculate break-even.

Forecasting & Planning

Write financial projections and forecast revenue & profitability

with high accuracy, even a long time into the future.

Master Google Sheets

Basic & advanced Google Sheet formulas, functions and chart creation tailored

for e-commerce data analysis.