Perry Marshall – Star Principle Activate

If you embrace and enact these two principles – Being the #1 STAR player in a market growing 10% or more –

and SIMPLIFYING your customer’s experience, delivering greater utility than all others, making it a JOY to use…

…then you don’t have to ‘nail’ the other myriad details of business (sales, marketing, optimization, management, finance, systems, processes, capital).

You can be “good enough” and make enviable amounts of money.

You can stop polishing turds.

The shift is so subtle that some people with hundreds of millions, even billions of dollars, still think it was their management acumen

and marketing chops that got them where they are… when in fact it was the market itself that propelled them to stardom.

Because they created the right conditions, then got swept away in the magic carpet ride.

Star Principle remains the reason why AT&T, in spite of being the mountain of bureaucracy and incompetence that it is,

still RULES large swaths of its market and makes billions of dollars effortlessly.

Inside Star Principle Activate, you will discover:

How to create a new market “out of thin air” in as little as hours to no more than a few weeks of pleasant, engaging exploration.

How you can approach the daunting prospect of radically simplifying the customer experience – and a process

by which you can crawl, then walk, then run – without borrowing money or making a pact with Satan

Why (and how) 75-90% of companies can build impressive assets WITH MOATS without a second mortgage,

or giving away half your company to angel investors, private equity groups or Venture Capitalists.

An “X-Ray” for identifying exactly what your customers want to buy; their bleeding neck; their unscratched itch;

and as a result they come to you on very different terms – your terms – paying you both more money and more respect.

How to assess the growth potential of markets without actual stats or hiring Harvard MBAs

– and an exhaustive list of signals that give you GREEN / YELLOW / RED LIGHTS for moving forward.

Life as a serial entrepreneur is so much more fun when the odds of failure get cut in half!

An insidious way angel investors, private equity groups and venture capitalists seduce fine entrepreneurs into death traps – and the warning signs

A double-deep-dive on SIMPLIFYING that will grant you the ability to recognize it any time, anywhere-

and learn from it on-the-go much the same way “Marketing Maniacs” notice great marketers everywhere they go.

This is a recipe for a business life that’s far more interesting and less frustrating.