Scott Delong – The Million Dollar Newsletter Playbook

Scott is the GOAT (Greatest of all time) when it comes to building non-business newsletters.

And his method consists of 4 basic quadrants. Here they are:

CAPTURE EMAILS

Get their emails by running ads, or use your own organic traffic.

Emails are the best asset you can own online because there’s no algorithm arbitrarily limiting your reach

STUPID SIMPLE ADS

Run cheap, extremely simple ads on Facebook.

You’ll be stunned how something so stupid simple can bring in so much like clockwork.

In fact, Scott’s ads still beat agency ads years later. Start with as little as $10 a day.

MONETIZATION

Most users will never see your site again, but with their emails you can have them click over and over again.

Make money with display ads on your site (Yes, you can use content that Google has snubbed)

or add affiliate links, your own products, etc.

TAKE / REINVEST

When starting, just put back the amount you make to make use of the compounding effect.

Once the money snowballs, eat the bulk and reinvest a small part.

What’s Inside The Million Dollar Newsletter Playbook?

UNLIMITED CONTENT (Really) by fairly using others content

How to create newsletter content blazingly fast

5 questions to stupid simple Facebook ads that work like crazy

The exact template of Scott’s 6 successful newsletters

Track your numbers with this handy spreadsheet

What to do if you already have a niche site

Breakdown of 7 websites and how to tack on a newsletter to them

Breakdown of 2 Stupid simple ads that made millions

100 subject lines that work like crazy

2 words that drive subscribers to your newsletter

The exact calculator Scott used for his newsletters

What not to do in your welcome email

Selling your newsletters for the maximum amount

How to write a welcome email that will make them stick around

REVEALED: REAL numbers from a new newsletter

Psychological tricks to that reduces unsubscribes from the get-go

7 straightforward steps to million dollar newsletters

Exactly what makes a successful newsletter

4 questions that determines your newsletter success

How to tack on a newsletter to an existing niche site

Million dollar sign up forms

$500,000 Facebook ad tip

8 Golden rules of naming your newsletters

What’s the best countries to target for high RPM

The single place you want your ads to appear on

Tried and true ad layouts for the most RPMs

Stop wasting your money on like campaigns, do this instead

6 Prompts for rapid fire content that keeps subscribers

The one emoji that make ads work like gangbusters