Zarak – Cold Traffic Copywriter 2025
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Zarak – Cold Traffic Copywriter 2025: A Deep-Dive Review into the Most Lucrative Copy Skill of the Decade
Introduction: A Turning Point for Copywriters in 2025
As we step into 2025, the landscape of digital marketing is undergoing one of its most significant shifts since the early days of internet commerce. Email marketing, once the crown jewel of freelance copywriting, has seen a decline in profitability and opportunity due to saturation, AI automation, and changing buyer behavior. In its place, a new frontier is rising: Cold Traffic Copywriting.
Zarak, a well-respected figure in the direct response world, has launched what he confidently calls the most valuable copywriting skill in 2025. His course, “Cold Traffic Copywriter 2025,” isn’t just another copywriting bootcamp. It’s a battle-tested system based on over 300 cold traffic funnels crafted in 2024 alone, generating over $100 million in revenue across eCom and direct response businesses.
This review unpacks everything the course promises, delivers, and challenges — and whether it’s the right investment for your copywriting career or business.
The Premise: Why Cold Traffic Copywriting?
Zarak positions cold traffic copywriting as the antidote to the crumbling email marketing market. With Facebook CPMs tripling since 2021 and customer skepticism at an all-time high, traditional short-form or nurture-style copy is no longer enough. Cold traffic funnels — a synergy of ads, advertorials, long-form sales pages, and upsells — demand a sophisticated skill set that few possess.
According to Zarak, that scarcity is the opportunity.
More importantly, the course isn’t built on hypotheticals. Zarak backs his claims with real-world, recent data: working directly with 9-figure eCommerce brands, managing a team of 17 employees, and personally generating multi-million dollar campaigns through cold traffic.
His approach fits Google’s EEAT standards in every category:
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Experience: Hundreds of live campaigns, real client projects, and multi-year insights.
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Expertise: Built and ran an agency that specialized in high-ticket funnels.
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Authoritativeness: Endorsed by Peter Tzemis and Doug D’Anna, two giants in DR copy.
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Trustworthiness: Provides transparent screenshots, case studies, and a bold “$5k or it’s free” guarantee.
Who Is This Course For?
Zarak clearly identifies his target audience — and it’s broader than just newbie freelancers:
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Beginners: Especially those looking to break in with a truly in-demand, high-ticket skill.
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Email Copywriters: Who are losing ground to AI and offshore labor.
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Freelancers: Seeking high-leverage, one-time projects rather than race-to-the-bottom retainers.
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Entrepreneurs: Who want to scale their own brands without depending on outsourced media buyers.
The course not only teaches you the skills — it also helps position and pitch those skills effectively. This dual focus is one of its biggest differentiators.
Inside the Curriculum: What You’ll Learn
The program is divided into four main training modules, each laser-focused on a specific link in the cold traffic funnel.
1. The Ad Copywriting Workshop
This module is the foundation — teaching how to write scroll-stopping video ads for cold traffic. Students learn to structure story-driven VSLs, infotainment scripts, and UGC-style content that builds intrigue and trust. You also get a full AI prompt library to speed up research and scripting.
Key strengths:
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Focuses on cold traffic psychology: short attention span, no brand trust.
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Multiple frameworks for different product types (eCom, info, coaching).
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Real examples and high-performing ad structures — not theory.
2. Advertorial Mastery (Remastered)
Once your ad gets the click, the advertorial must pre-sell and build belief. This module teaches how to write different types of advertorials: educational, story-based, and problem/solution content — all optimized for skeptical first-time visitors.
What stands out:
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Tactical guidance on shifting from value to pitch without breaking trust.
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“Content-to-Commerce” transitions are a highlight.
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Swipe file access to real-world advertorials running now.
3. Sales Page Bootcamp
This module is a masterclass in writing sales pages that convert strangers into buyers. Zarak breaks down everything from emotional drivers to proof stacking, AI-enhanced first drafts, and even how to sell high-ticket offers to cold audiences.
Highlights:
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Deep focus on sales psychology over surface-level structure.
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Specific strategies for products above $1,000 — rarely taught elsewhere.
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Side-by-side walkthroughs of winning long-form sales pages.
4. Upsell Mastery
The final revenue lever — upsells. Zarak explains how to leverage the post-purchase moment to maximize average order value (AOV). From bulk purchase scripts to complementary offer positioning, this module could realistically add 20–30% more revenue per funnel.
Standouts:
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Tested templates with 30%+ take rates.
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Psychological priming strategies for back-to-back upsells.
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AI prompts for fast upsell drafting.
Bonuses and Add-Ons (Real Value or Filler?)
Alongside the core training, students get four bonus modules:
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The Three Pillars of Direct Response: Research, Unique Mechanisms, and Fascination Copy — the underlying skills that elevate any copy.
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Client Acquisition Blueprint: Arguably the most important add-on, showing how to find, pitch, and close high-ticket clients using cold outreach scripts and positioning.
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AI Email Masterclass: Not the core focus, but still valuable for understanding how AI can support—not replace—real copywriters.
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Cold Traffic PDF Vault: A behind-the-scenes look into working funnels generating 7–9 figure results right now.
These bonuses aren’t fluff. They fill in the gaps around positioning, psychology, and scaling your skill into a business — all crucial for long-term success.
Pricing and Guarantee
At $2,497, the course is a premium investment — but it’s positioned to pay for itself with just one client.
What sets it apart is Zarak’s “Make $5k or it’s free” guarantee. If students don’t land a $5,000 cold traffic project within 90 days (after completing the training), they get a full refund.
That level of confidence in the material speaks volumes about the results it’s delivered.
Student Results and Case Studies
Throughout the program pitch, Zarak shares examples of students — including a 16-year-old with no prior experience — landing their first high-ticket cold traffic gigs. While testimonials always need to be viewed with healthy skepticism, these case studies show that the system can work even for beginners.
From a trust perspective (again, tying to EEAT), it helps that the results are:
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Specific (dollar amounts, types of offers written).
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Diverse (both beginners and agency-level clients).
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Rooted in actual client work — not affiliate screenshots.
Pros and Cons
✅ Pros:
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One of the only courses focused solely on cold traffic (the most lucrative copy niche in 2025).
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Clear frameworks, examples, and AI tools — not just “tips.”
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Designed for real-world performance, not portfolio polish.
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Includes client acquisition, not just writing technique.
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Risk-free guarantee eliminates downside for serious learners.
❌ Cons:
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High initial price may be out of reach for true beginners without savings.
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Requires action — passive consumption won’t deliver results.
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Emphasis on AI may not appeal to purists who prefer manual ideation.
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Might overwhelm learners unfamiliar with funnel-based marketing structures.
Final Verdict: Is It Worth It?
If your goal is to build a career in copywriting in 2025, this is easily one of the top programs available — because it solves a real market problem and teaches a scarce, high-value skill that is insulated from most of the threats killing off other areas of copy (AI, competition, commoditization).
Zarak doesn’t just teach copywriting. He teaches how to write to acquire customers profitably, a skill that’s become the Holy Grail of digital marketing.
Whether you’re a beginner trying to fast-track your results or a seasoned email copywriter ready to level up, this program delivers — and delivers with clarity, confidence, and proof.
